{"id":6163,"date":"2024-01-04T02:07:55","date_gmt":"2024-01-04T02:07:55","guid":{"rendered":"https:\/\/one51.consulting\/?page_id=6163"},"modified":"2024-01-04T02:26:06","modified_gmt":"2024-01-04T02:26:06","slug":"customer-360","status":"publish","type":"page","link":"https:\/\/one51.consulting\/solutions\/customer-360\/","title":{"rendered":"Customer 360"},"content":{"rendered":"\t\t
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Customer 360<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gather holistic data that empowers you to refine your customers\u2019 experience<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tLET\u2019S TALK ABOUT CREATING A CUSTOMER 360 STRATEGY<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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One51 Business Intelligence Consultants can assist your business in designing, planning and implementing a Customer 360 solution that centralises and <\/b>visualises<\/b><\/a> your customer data all in one place.\u00a0<\/b><\/p>

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A<\/b> single source of truth<\/b>.<\/b><\/p>

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Learn more by reading more in our Customer 360 guide for businesses or contact our team to <\/span>book a discovery session<\/a><\/strong>.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is Customer 360?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Single View of a Customer. An Intelligent Solution for Data-Driven Customer Experience
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A <\/span>Customer 360 data model <\/span>describes a holistic 3<\/span>60-degree view of customers through data<\/span>.\u00a0<\/span><\/p>

This strategy aims to aggregate and break down data silos to create a single, centralised perspective of each and every customer.\u00a0<\/span><\/p>

Many organisations use the Customer 360 approach to deeply understand their customers. A single <\/span>360 customer journey<\/span> will have data concerning an individual customer’s interactions, preferences, behaviours, and history across various touchpoints and channels within a company. This lets them deliver personalised and relevant experiences, improve customer satisfaction, and drive business growth.<\/span><\/p>

With a Customer 360 view, organisations can better <\/span>analyse<\/a><\/strong> and understand their individual customer needs to anticipate their expectations, tailor products and services, and run more accurate targeted marketing campaigns.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gain deeper and more holistic Customer Insights<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Customer 360 also known as <\/span>Single View of a Customer<\/span> is a Data Integration process for implementing a Customer Experience solution.

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The Data Integration component for Customer 360 provides a comprehensive and unified view of each customer following them across all interactions with touchpoints, channels and engagement with the organisation.

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It allows decision-makers to holistically understand their customers as individuals: their preferences, behaviours, and history. Through this deeper understanding, organisations can create targeted strategies that resonate with their customers and help increase loyalty, and retention, and drive further business growth and success.

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This is through what customers crave most out of a brand they are loyal to creating <\/span>highly personalised and relevant experiences.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Benefits of Customer 360 <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Customer 360 approach enables organisations to create<\/span> <\/b>targeted marketing, <\/b>personalised communication, and <\/span>more proactive customer service.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Companies can use Customer 360 data to:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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